Looking at Search Engines

👀 The WILD COLORS! WOW! Pfitzer Juniper - Wood Turning

Monday, July 30, 2012

HOW do you decide if a website is right for your needs?  Here's a chart which might help you figure that out:

Find the Right Site for Your Research
Become a Discerning Reader
Beverly Meier
LIB740; Thomas Nixon
There are numerous aspects to consider when you are selecting sources for your research.Some aspects are simple and obvious; others are complex and require great thought. This chart is thorough and includes both types
Learn to become The Discerning Reader!
Points & Purposes
Authority
Accuracy
Objectivity
Currency
Coverage
WHO
Does the page include an author’s biography and his/her email address?

Is the author a valid authority on the subject covered by the piece?

What are the author’s credentials? Has the author conducted or participated in any studies—pertinent to the piece, or not?

Does the author have a website?

What else has the author written?

What kind of fame does the author possess?

Who publishes the website?
Who does the author quote, and is the cited person an authority?

Through which search engine was the piece accessed?

Have the author or the piece earned any scholarly awards or reviews?

What known authorities agree/disagree with the information of the piece?

Do other works of the author conflict with the piece?

Does the information in the piece agree with that shared in the works of other authorities on the same subject?


What can the author gain through the article?

Does the author have a determinable prejudice or financial interest in the subject?

Does the author represent any known group?

Does the website publisher have anything to gain by presenting the article/piece?

Who sponsored the piece?

Does the piece’s information represent any group? Which?

Who does the author cite, and does the cited person have any pertinent bias?

Was the author of the piece an active participant in any event or study mentioned in the piece?


Is the author of the piece still living?

Are other members who are involved in any events/activities in the piece still living?

Can the piece be discovered through more than one search engine/which?

At what position on the search engine’s web page was the piece located (i.e., was the article the first item offered, the fifth, on the second page, etc.)?

Is the work cited by others?
If yes, by whom is the piece cited and for what purpose?

Who/what does the piece cite?

Are there advertisements on the webpage?  If yes, what products are advertised, and where are the advertisements located in relation to the piece and other advertisements?

Do you need a password/membership to access the piece?


Authority
Accuracy
Objectivity
Currency
Coverage
WHAT
Are accompanying graphics easy to read and comprehend?

Do all graphics have a clear purpose?

Does the piece include a bibliography?

Is the author effective?

Are there clerical errors in the piece?

Is information from cited works presented accurately?

Is information from other works presented in the same format as in the cited material (ex., from chart to chart or from chart to paragraph)?

Can you locate cited works in order to check for accuracy?

Is the piece’s information complete?

Is it possible to check any quotes presented to determine if they are utilized out of context?

Does the piece include information that you know is incorrect?
Does the pieces title match the work?

Have all sides of the subject been presented?

Are statistics/data presented in a fair, clear manner?

Is the thesis presented in a clear manner?

Is more than one side the piece’s issue presented?

Does the piece make sense?

Is the verbiage of the piece intended to produce an emotional response? 

Does the author use over-generalizations or simplifications?

Does the piece utilize easy-to-follow logic?

Does the piece suit your purpose/answer your questions?

Is the piece written to suit the researcher’s abilities?
Did the piece lead you to other sources?

What is the date of the development of the article?

What is the date of the most recent edition? 

What is the date of the piece’s presentation on the webpage?

Is the article current?

Is the information current?

Do any Internet links work?

Is the piece visually well-presented?

Is the website well-presented and easy to follow?

Is the piece linked to other sites?  If it is, to what other sites is the piece linked?


Authority
Accuracy
Objectivity
Currency
Coverage
WHERE
Was the piece produced in a country in which the author might have unique and greater access to knowledge of the subject? 

At what type of domain is the piece located (i.e., .com, .org, .gov, .edu, .us, from other nations)?

Was the piece produced in a country with specific, known agendas/biases?

Is the website publisher located in a country with a specific, known agenda?


Was the piece produced in a country with constraints placed upon publications?

Is the website publisher located in a country with constraints placed upon publications?

Was the piece produced in a country with specific, known agendas and constraints?

Due to country of origin, is the website publisher presenting information at possible personal risk?

Does the piece suit the website?

Is the website well-maintained?


Authority
Accuracy
Objectivity
Currency
Coverage
WHEN
How recent in time to events covered in the work was the piece written?
Does the author have particular knowledge of the subject due to involvement in events covered in the piece?

Is presented material time-sensitive?

Was the author involved in events covered in the piece?
Was the piece written during the events of the period discussed?
Is the piece a first edition, or a revised edition?  If the piece has been revised, what changes were made since the original publication?  If the piece has been revised, why did the revision occur?

Authority
Accuracy
Objectivity
Currency
Coverage
WHY


What is the stated purpose of the piece?  

Does the piece remain true to its stated purpose?

What might be any other apparent purpose of the piece?

Why was the piece written at the time it was written?
What purpose might the website have for presenting the piece?

What purpose might the website have for presenting the piece at the time it was presented?

Authority
Accuracy
Objectivity
Currency
Coverage
HOW
Are the author’s credentials presented, or must you seek them out?

Is the piece peer-reviewed?
What research is acknowledged by the author of the piece?
What type of piece is being presented (ex., opinion, news, etc.)? 

On what “page” of the website is the piece presented (ex., on an editorial page, a comic page, etc.)?

Where on the webpage is the piece located?


On what kind of website is the piece presented (ex., news, satire, etc.)?

Is the piece advertised at other locations on the website—or elsewhere on the Internet?

Is reader feedback associated with the piece?

What surrounds the piece?

What advertisements are located near the piece?

Is the piece also published in print?

Are any downloads required to access the piece?




Keeping it Social
For Teens!

Teenagers, you need your social lives!  It’s part of discovery.  It’s part of being you!  

You’re the lucky generation:  It’s much easier for you to keep up with what your friends are up to because you’re the first teens in the age of online social sites!  You can always know where the next party is, who is dating your ”ex,” and who just mentioned your name.  You can even find out unpleasant things:  You probably didn’t even want to know that there is a test in English today when all you can do is worry.  After all, it’s too late to study, anyway.  Yep, you’re the first generation who can truly find out all of the latest in everything.

Or can you?

Is the site you’re socializing on lately the “right place to be,” or have your friends found a new, better, cooler site that you don’t even know about yet?

Quoting Shakespeare, “Therein lies the rub.”

You teens are fickle about your social sites.  As soon as a new one crops up—and you find out that your friends are there—you’re last site is stale and forgotten. 

Do you remember My Space?  There was a time where everything you ever needed to know about yourself and your friends could be found there.  It never failed you, but how often do you visit that site, now?  In fact, when was the last time you went there—or even thought of going there?  If you want to know about today, you probably don't even consider that moot place.  It’s become passé—obsolete—so yesterday!  Did it all go downhill when your parents started to use it?

You have moved on, and—if you’re like most teens—you and your friends are on Facebook.  It’s a great, comfortable, social place to be!  All of your friends are on your “Friends lists,” so it's where you can share everything!  You might even give some of your decidedly “not friends” access to keep things interesting; but you get to pick and choose who shares your life!  To sooth your curiosity, you can monitor what people are saying and doing--even without them knowing you’re watching--or you can jump in and applaud their successes by clicking on the thumbs up “Like.” In tough times, you can bemoan and commiserate about each others problems by using emoticons and shared words of encouragement.  You can share links to the sites of favorite movie star or share favorite music by bringing in links to YouTube.  You can even break up with someone! 

Did you just think that Facebook WAS the perfect social spot!  Parents (and even grandparents!) are now using Facebook more than you are!  They got in your way, and then they wondered why you don’t want to “friend” them!   All of the filters in the world aren't good enough to make you want to have Mom and Dad in on your social life!  And how can you tell Grandma that you don't want to share some secrets with her?

Are your parents invading your Snapchat or your Instagram?  

If history is any indicator, there will always be another site cropping up to use before your parents catch up:  Is it, again, time for another new, cutting edge social site.  Make sure that you stay connected to keep up, or you'll be out of the social loop.  Losing your place would be a social disaster! 

 Maybe, the next time, you can keep the parents out—but it will be tough.  They’re catching up with you and your techl savvy—and they might just try to make up for their isolated, unconected teen years!

Tuesday, July 17, 2012


Promoting Books 
in the Information Age

It’s always satisfying to have one of your own opinions validated…to find that someone agrees with you. Having created a few (very few!) book trailers, I have come to believe in their value in regards to “selling” a book.  This belief is why I was first drawn to Karen Springen’s article, “The Big Tease:  Trailers are a Great Way to Hook Kids on Books.”  Once I began reading, however, I found much more than what I’d expected.  If a book is to become a hit, professional book trailers are now expected. 

Whereas, not long ago, book markers, book jackets, book-signing events, and an occasional poster were the extent of publishers’ promotion, today’s readers expect much more.  According to Springen, in this age of fast-paced, technological communication, young readers expect book trailers.  Kids spend so much time in the Internet that they expect to be able to access all of their interests via this “life-line.”

According to Jack Paccione Jr., director of Escape Goat Pictures, which produces book trailers (Yes, new industries have been spawned!), since the Harry Potter books and Twilight, authors have come to understand the value of taking the advertising to the readers—to the Internet. 

Experts have discovered, however, that today’s audience is picky about what they will watch:  Creating an exciting trailer is just not enough.  To be effective trailers require work and expertise.

Although this is a new media, much has been learned.  With limited time, a trailer should not simply summarize a book:  It must tease.  Further, it needs to find the right balance of length:  According to several authors, it takes about a minute to draw the potential reader in, but longer trailers run the risk of telling too much and of losing your audience.  In addition, as would be expected, humor is a great aspect, enhancing a trailer and making it more effective.  It is important to remember that a book trailer is not a plot summery.

Accompanying the new book trailer production industry are production awards.  Beyond the professional awards, Newberry brings young readers into the game with their “90-Minute Newberry Festival,” which is a contest for student-created book trailers. 

Teachers are also using this concept as a teaching tool by including student creation as an assignment to replace or enhance book reports.  Further, teachers and librarians (as we know!) are creating their own trailers to entice students to read!

Just as with the rest of the world, technology is making changes in the ways of selling books.  The customer expects more, and the industry delivers.  Karen Springen’s article is insightful regarding various aspects of this change.

………………………………………………
Link to Karen Springen’s article, “The Big Tease:  Trailers are a Great Way to Hook Kids on Books”:  http://www.schoollibraryjournal.com/slj/home/894810-312/the_big_tease_trailers_are.html.csp